Internet Marketing – Be The Coach-Friend-Support You Wish You Had

internet marketing strategyWе nееd tо rеаlіzе thаt wе аrе ultіmаtеlу thе оnе whо іѕ rеѕроnѕіblе іf wе mаkе іt оr brеаk іt. Eіthеr wау wе cоuld uѕе ѕоmе hеlр аlоng thе wау аnd wіll dеfіnіtеlу hаvе аn орроrtunіtу tо gіvе ѕоmеthіng bаck іf wе ѕtіck wіth іt lоng еnоugh tо аctuаllу dеvеlор а ѕuccеѕѕful buѕіnеѕѕ оnlіnе. In thе Hоmе Buѕіnеѕѕ/Intеrnеt mаrkеtіng іnduѕtrу wе аrе blеѕѕеd wіth thе thеоrу thаt уоu muѕt gіvе tо rеcеіvе. Pеорlе knоw thаt, аnd аѕ thеу ѕау, wе ѕuccееd оnlу іf уоu ѕuccееd. Itѕ juѕt а mаttеr оf рrоfеѕѕіоnаl cоurtеѕу tо bе hеlрful, ѕuрроrtіvе аnd аffіrmіng, bеcаuѕе whаt gоеѕ аrоund cоmеѕ аrоund. Thіѕ іѕ vеrу dіffеrеnt frоm thе dоg-еаt-dоg cоmреtіtіоn tаctіcѕ реорlе mау thіnk оf аѕ dоіng buѕіnеѕѕ.

Nеtwоrk mаrkеtіng аnd Intеrnеt mаrkеtіng gо hаnd-іn-hаnd

Itѕ аbоut knоwіng аnd bеіng knоwn аnd truѕtеd аnd оnе wау tо gеt knоwn іѕ tо ѕhаrе іnfоrmаtіоn аnd vаluе wіth оthеrѕ. It hеlрѕ, іf thіѕ іѕ а fоrеіgn cоncерt, tо ѕее оur cоmреtіtоrѕ аѕ оur рееrѕ, rаthеr thаn іn ѕоmе ѕоrt оf cоntеѕt. Whаt уоu tеll thеm mіght hеlр thеm tо wіn, аnd thаt dоеѕ nоt mеаn уоu lоѕе. It cаn bе whаt thеу cаll а wіn/wіn ѕіtuаtіоn, раrtіculаrlу whеn уоu еnjоу ѕhаrіng аnd hеlріng оthеrѕ.

Thе kеу hеrе thоugh іѕ thаt wе cаnt fееl еntіtlеd tо аnуthіng – gіvіng аnd ѕhаrіng іѕ vоluntаrу аnd tо whаt dеgrее іѕ uр tо еаch іndіvіduаl. Hаvіng thе bеnеfіt оf а cоаch, dоеѕ nоt mеаn раѕѕіng thе buck аnd mаkіng уоur cоаch rеѕроnѕіblе. Yоu аrе rеѕроnѕіblе fоr уоur buѕіnеѕѕ аnd whаt уоu nееd tо lеаrn tо ѕuccееd wіth іt. Cоаchеѕ аrе thеrе tо аdvіѕе аnd іnѕtruct уоu, but іt іѕ ultіmаtеlу уоu, іf уоu аrе ѕtаrtіng уоur оwn buѕіnеѕѕ, thаt wіll hаvе tо tаkе cоntrоl аnd mаkе dеcіѕіоnѕ аѕ tо whаt уоu wіll dо wіth thе іnfоrmаtіоn thеу hаvе ѕhаrеd wіth уоu. Wе аlѕо muѕt rеаlіzе thаt thе cоаch оr mеntоr nееdѕ tо еаrn а lіvіng juѕt lіkе wе dо.

Sometimes we need to put оurѕеlvеѕ іn ѕоmеоnе еlѕеѕ рlаcе. If wе аrе rеаlіѕtіc wе ѕhоuld knоw thаt nоbоdу cаn gіvе uѕ 100% оf thеіr tіmе — аt lеаѕt fоr lоng – thеу dо hаvе а lіfе араrt frоm trуіng tо hеlр uѕ, аnd wе ѕhоuldnt bеgrudgе thеm thаt. Thіѕ іѕ whу а rеаl рrоfеѕѕіоnаl mеntоr оr cоаch mау chаrgе hundrеdѕ оf dоllаrѕ реr hоur fоr thеіr tіmе.

Wе rеаllу nееd tо rеmеmbеr thаt thоѕе whо dо nоt chаrgе us and arm and leg аt lеаѕt dеѕеrvе оur rеѕреct, аррrеcіаtіоn аnd cоnѕіdеrаtіоn.  Time is one of the most valuable assets in this business. Tо bе rеаl, іt wоuld оnlу bе fаіr thаt уоu cоuld hеlр thеm out bу dоіng buѕіnеѕѕ wіth thеm, rеfеrrіng оthеrѕ tо thеm, оr аnуthіng еlѕе уоu cаn tо rеcірrоcаtе fоr thе kіndnеѕѕ thеу hаvе ѕhоwn уоu whіlе trуіng tо lеаrn іntеrnеt mаrkеtіng. Perhaps ѕоmеdау уоu will be аblе tо ѕhаrе аѕ much wіth ѕоmеоnе cоmіng uр bеhіnd уоu. Whеn уоu hаvе rеcеіvеd, уоu cаn оftеn ѕее thе bеаutу оf gіvіng, аnd уоu pay forward this cycle of kindness by helping others trying to make a living online.

Celebrate Your Freedom From These 4 Tired Content Marketing Tactics


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Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a country that provided citizens with certain rights and responsibilities for themselves and their neighbors.

Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired content marketing tactics. This is a declaration that removes antiquated approaches to content marketing and instead focuses on creating value for their customers in a way that builds a better future.

Recent research has found that over 80% of marketers are creating content ,which means that the competition for customer attention is becoming increasingly difficult. Now is the time for marketers to break free of tired content tactics and begin creating more memorable interactions with customers. As continue to execute and refine your approach to content marketing, make sure that you avoid making the following mistakes. 

#1 – Self-Centered Content

In the past, many brands spent time creating content for their website that only provided detailed information about their products and services. Today, the companies that are creating content that speaks to the pain points of their customers are the ones that are winning at content marketing.

Today’s savvy and connected customers have countless options available to them which means that marketers must spend their efforts providing helpful resources that focus on solving the top pain points that customers are facing.

#2 – An Inconsistent User Experience

Imagine for a second that you wanted to buy a specific type of firework to celebrate the 4th of July with your family and friends. In order to find the best location for purchasing your fireworks, you did some research online. However, once you got to the actual fireworks stand, nothing matched what you found online. Instead of finding the fountains and rockets that your family had their heart set on, there were only snakes and poppers.

When brands fail to provide accurate information and a consistent user experience across multiple channels, it creates an unpleasant experience for their potential customers. We now understand that often times it takes multiple touch points to convert a customer which means that no matter where they are interacting with your brand online, they should be provided with accurate information in a consistent way.

#3 – Failing to Experiment

Once you get into a habit (any habit) it can be incredibly difficult to break. It can be easy for brands to get in a rut with their content marketing tactics because let’s face it, once you understand how to plan for, execute and measure a particular tactic, it becomes more comfortable each time.

Don’t let this get in your way of experimenting with different content types that may appeal to your audience. There is no one-size-fits-all solution and it’s important that your content team is experimenting and innovating in a way that keeps your customers engaged. Different content types that you may want to experiment with include:

  • Video
  • Webinars
  • Crowdsourced Content
  • Influencer Driven Content
  • Case Studies
  • White Papers
  • Infographics
  • Podcasts
  • eBooks

#4 – Content That Doesn’t Connect

It doesn’t matter if you’re selling B2C or B2B products or services, at the other end of every purchase is a person that is driven to make a buying decision. While a company’s content could very well be optimized for search engines in a way that makes them findable, that doesn’t mean that it’s optimized for their buyers.

Once a potential customer reaches your website, offsite content or social profile, you have a very limited amount of time to create an impression. If they can’t see themselves in the content, then they will quickly abandon your content in favor of a content that better suits their needs.

In order to stand out, you MUST create content that tells a compelling story in a way that moves your audience. We are visual learners so it’s also important to include visuals that help create a connection to your text content

Celebrate Your Content Freedom Each Day

You have the freedom to constantly delight your customers and innovate the way that you approach content marketing. Don’t be content with the status quo.The bar for content quality is constantly being raised so it’s incredibly important that you take every step necessary to create compelling content that connects you with your customers.

What other tired content marketing tactics would you like to see your brand (or other brands) break free from?



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Surprising Things You Need to Put in Place in Order to Save Thousands of Dollars on Digital Marketing


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It wasn’t that long ago when an entrepreneur’s marketing options were limited to flyers, tacky magazine ads, or expensive TV commercials.

However, with the advent of the Internet, the number of marketing options available to both budding and experienced entrepreneurs has become staggering.

Sometimes, when I’m surfing the web—it’s what I do a lot—I find myself thinking, “Wow! So many tactics! So many choices!”

If I were just getting started in digital marketing, I would be in a total freakout mode. Where do I start? Which one should I pick? What do I need to do first?

But it gets worse. Few businesses have the luxury of trying a lot of tactics. Marketing costs money—quite a bit of it, actually. And if you’re just testing out a bunch of tactics, you’ll run out of money before you run out of tactics.

Thankfully, with a little bit of know-how, you can achieve more marketing success than you ever imagined, even on the tightest budget.

How do you go about shaving thousands of dollars off your digital marketing costs without sacrificing the quality and results of your marketing campaigns?

Seems like a tough call, right?

Maybe not as tough as you think.

I’ll show you how.

First, some ground rules

Before I delve into all of the juicy strategies for increasing the success of your digital marketing while saving money, I want to discuss the most important principle of this whole article.

Here it is: less is more

The ultimate goal of all the points I list below is this: eliminate the fluff from your marketing strategy, and focus only on the things that work.

This is why I recommend minimizing your approach and using the 80/20 rule. This rule dictates that

80% of your results come from 20% of your marketing.

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You need to understand that this means that you’ll have to give up good marketing opportunities—but only so that you can take advantage of the great ones.

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If you are looking to save thousands, you want to put your focus and your money only into the opportunities with the highest yield. That way you can not only save money but also increase your results.

With that in mind, let’s begin.

1. Create a rock-solid strategy

I know that the title of this article promised to teach you “surprising” things you need to put in place for a great marketing strategy. Some of you may be scratching your heads right about now, wondering why I put something so seemingly obvious as a rock-solid strategy as the first point in this article.

Quite simply, I put this first because most people don’t do it!

We live in an era when entrepreneurship has such a low barrier to entry that many first-time business owners and online marketers just throw stuff at the wall to see what sticks.

They don’t ever take the time to develop a proven plan of action with contingencies, review processes, and clearly defined goals.

Sure, it may not be the most exciting part of digital marketing, but it sure is the most important.

Before you even begin to try to save money on your digital marketing, you need to have a clear strategy in place.

Are you wondering how to create a strategy? Here are some questions you should ask yourself:

  • How much will I spend? This question is essential since it prevents you from spending money on low yield opportunities.
  • What are my goals? Do I want increased traffic, sales, SEO ranking? Everyone wants revenue as the ultimate goal. Back down from this top-level goal, and figure out what KPI-related goals will get you there.
  • What competencies do I have that can help me determine which channels to use? Am I good at SEO, copywriting, ad design? Use your existing skill set and resources to determine which marketing channels you’ll be focusing on.

Don’t just ask these questions. Answer them. And write your answers down.

There. Now you have a strategy.

Remember, like the Navy SEALs say,  “The more you sweat in training, the less you bleed in battle.”

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Or in our case, “The more you plan in marketing, the less you spend on useless garbage and experimentation.”

Trying out new marketing tactics like Kim Kardashian tries on new outfits will only waste time and money.

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Get your strategy in place, and the smart tactics will follow.

2. Hire a team of experts for your niche

While it’s common sense to allocate a sizable amount of your budget to hiring experts and consultants with experience in digital marketing, it’s paramount to hire the right experts.

Who are the right experts? People who have experience in your specific niche.

Just because someone is good at digital marketing doesn’t mean they are the best fit for your company.

Remember, you need to find the best options, not just good ones.

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How would you like to have the guy in the middle working with you on your music label?

If you run a copywriting firm and are looking to rank higher on Google, what should you do? Hire an SEO expert with a portfolio full of previous clients from copywriting firms for whom they were able to boost rank and quantifiably improve results.

This will ensure you are hiring someone who not only knows the trade but understands how to optimize in your niche as well.

3. Set up a tiered approach to your marketing

It’s easy to get caught up in pursuing all the latest marketing fads and trends. The result, however, is not fun. You spread yourself too thin instead of focusing on one thing and mastering it.

This is why I recommend a “tiered” approach to marketing.

What exactly does this mean?

Basically, create a list of 3-5 digital marketing mediums where you have a certain amount of strength and expertise or affordable access to people who do.

Next, decide what strongest one is—the one you believe will have the highest ROI based on the data for your industry.

Master that one.

I mean really master it. Don’t be content with a novice status. You’ve got to nail this thing!

Once you master the first medium (I’d say Facebook Ads), you can move on to the next one.

Keep doing this until you have mastery over several forms of digital marketing.

If you take this approach, you’ll be able to understand the best practices for each medium, know how to optimize your investments within each medium for maximum ROI, and automate your marketing systems.

You’ll be amazed at the impact. Not only are you gaining solid ROI, but you’re also building a foundation for future marketing efforts.

For example, let’s say you own a landscaping company in Tennessee. You understand Facebook marketing, AdWords, and have a basic grasp of SEO.

Your approach may look something like this:

  • Master Facebook marketing with a budget of $1,500/month and an ROI goal of $2,250 a month.
  • Once you hit your ROI goal and have created systems or hired experts that allow you to continue this marketing, move on to AdWords.
  • Using the ROI from Facebook, invest into AdWords marketing with a budget of $750 a month and an ROI goal of $1,500.
  • Now, you have mastered both mediums. Plus, you’ve been able to boost your ROI within each. You are now spending a total of $2,000/month for digital marketing between the two mediums but netting $5,000/month. You’re already winning. But don’t be content.
  • You can now systematize both your Facebook and AdWords marketing based on the mastery in each field. Use a set amount of the profit from the marketing to fund your next step, maybe SEO.
  • And on and on it goes until you start dominating each marketing medium.

You see, most people (myself included) dive into a new project and focus on far too many things at once, blowing their budgets and diminishing the potential for their ROI.

By limiting yourself to a single medium at a time, you’ll be able to master each one and save yourself time and money in the long run.

4. Analyze your metrics, and be willing to adjust

If you’re familiar with Murphy’s Law—”anything that can go wrong will go wrong”—you understand the struggle many digital marketers face.

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Even if you have a rock-solid strategy, completed an 80/20 analysis of your business, have a team of experts at your disposal, and you are focusing on one medium at a time taking a tiered approach, you can still fail at your digital marketing efforts.

Which makes this point the most important.

Analytics.

And pivoting.

Marketers must know their numbers. Become BFFs with Google Analytics or whatever analytics platform you choose. Know your numbers. Understand them. Interpret them.

The only way you can make smart marketing decisions is with data!

For example, if you have an analysis system in place, you’ll be able to see why your conversion rates significantly increased between the 15th and 22nd of June. Then, you would be able to replicate the process moving forward.

You wouldn’t know any of that if you aren’t tracking your progress and monitoring your analytics!

To be successful in digital marketing and save yourself thousands of dollars, you need an efficient way to analyze your efforts.

This happens through knowing data.

For example, let’s say you have gone against my previous advice and are trying to master Facebook marketing and AdWords at the same time.

After you’ve run a few campaigns and been investing for a couple of months, you decide to take stock of your efforts.

Let’s say you are spending $10 on AdWords a day and are earning back $10.50. That’s a positive ROI. Great!

But when you look at your Facebook marketing, you notice that you are actually losing money on the ad campaign. You’re earning more likes but seem to be hemorrhaging more money.

This presents an interesting conundrum.

On the one hand, logic would say to ditch Facebook marketing and double down on AdWords. However, depending on your niche and your vision for your company, those likes and views may be worth more than the pennies you are earning from AdWords (especially if you earn money from affiliates or sponsorships).

Without a clearly defined goal and an understanding of your ultimate vision for your marketing, you’ll be like a ship in a storm with no anchor, getting tossed around by the waves of emotion and confusion.

That’s why it’s important to know your numbers, analyze your data, and make strategic pivots based on what you discover.

Once you’ve clearly defined your goals and selected a marketing medium to pursue, don’t be afraid to discard other campaigns and move on.

If you are not seeing the results you want after a reasonable amount of time, pivoting is your best option.

5. Build a personal brand

I’ll let you in on a little secret:

People rarely buy from a company; they buy from a brand.

Others have made this point and even written books about it (so maybe not that much of a secret, after all).

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It’s true.

A company is about profits, losses, products, management, revenues, and shareholders. How boring is that?

A brand is about excitement, engagement, smiles, experiences, and personality.

You’ll understand this dichotomy if you recall the old Apple ads.

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Think about it: there are thousands of companies failing every year. While there could be a great number of reasons for their demise, one of those reasons is poor branding.

People like to buy from people they trust.

I want you to take a look at the branding behind 3 SUPER successful online entrepreneurs.

Here is Pat Flynn of Smart Passive Income:

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Here is Ramit Sethi of I Will Teach You to be Rich:

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And here is, of course, the 4-hour emperor, Tim Ferriss:

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Do you notice anything in particular about these blogs…other than the fact that the owners are multi-millionaires?

All of them are about PERSONAL brands. They are focused on the face behind the site, not some ambiguous logo that people can hide behind.

I’m not saying that every business needs to have a figurehead like Ferris or Sethi. What I am saying is that your brand needs personality.

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Before you invest a cent into digital marketing, you need to make sure your brand has attitude, emotion, and an authentic feel.

And then, by all means, build your personal brand too—the brand of you.

As an ambassador for your businesses, you can use your personal brand to drive your business.

The better you brand yourself, the less business-focused digital marketing you’ll need to do. People will find you, and they will want to buy from you without needing to be persuaded to do so.

I’ve spent thousands of dollars on courses and seminars I knew very little about. Why? Because I trusted the person selling it and knew their track record as a top performer.

Conclusion

Saving money with digital marketing is more straightforward than many “gurus” would want you to believe.

To have a bigger marketing impact you don’t need a bigger budget.

What does it take instead?

It takes discipline.

It takes discipline to pick a single marketing medium at a time and stick to it.

It takes discipline to invest all your money into your personal brand and continue doing so even when you aren’t seeing an immediate ROI.

It takes discipline to develop a strategy, hire the experts to execute it, and then trust them to do their jobs even when results aren’t coming as fast as you want.

Like most things in life, mastering digital marketing on a budget is simple but not easy.

If it were easy, everybody would do it.

Tactics are tempting, but it’s the rock-solid strategy—driven by experts, strategically structured, backed by data, and built upon a personal brand—that will get you places!

How have you learned to save money while also improving and expanding your marketing reach?



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