Strategies That Maximize Sign-ups

opt in emailA great opt-in page or email can generate opt-ins as high as 30% of the time. However, a poor opt-in page can generate opt-ins less than 10% of the time – sometimes even no opt-ins at all.

 

So what makes a good opt-in page? How can you ensure that people will opt in when they come to your page? Here are a few tips.

Make the Benefit 100% Clear

The split second someone lands on your page, they should know what’s there for them.

If your site is going to cure them of acne, they need to know that right away. If it’s going to improve their dating lives, say so in big bold text.

Whatever your site is designed to do, whatever benefit it brings to the user, needs to be loudly and proudly displayed.

Many web owners make the mistake of not clearly stating their benefit to the user. Users sometimes have to read the body text before knowing what’s in it for them. Instead, the main benefit should always be in the headline or the main picture above the fold.

 

 What They’ll Get for the Opt-In

What will they get when they opt in? This needs to be detailed with enthusiasm in the body text.

For example, perhaps they’ll receive a free report about something related to your topic. Or they’ll get instant access to an audio interview. Perhaps you’ll reveal a tactic that you’ve briefly described in the past.

Whatever the case, make sure users know exactly what they’ll get the moment they type in their email.

Test

Test a wide array of different layouts and sales pitches for your opt-in page.

Start by testing very different websites. Completely different landing pages. Find the one that works the best out of several very different looks and angles.

Then work to narrow the best of the best down. Split test specific words in the headline, images, privacy policy disclosures and more. Just about everything on the page needs to be tested.

A Word about Traffic

Often times the conversion rate you get on the opt-in page is more a result of your traffic source than the opt-in page. For example, you may very well get an opt-in rate of 30% on affiliate traffic while getting less than 5% on AdWords traffic.

It’s crucial that you track each traffic source separately to accurately measure your opt-in page’s results. Otherwise a surge in one traffic source could completely skew your data.

If you really make sure users know what they’ll get by coming to your site, create a compelling “hook” product for them to get by opting in and split test meticulously, your conversion rate will keep on increasing week in and week out.

Email Campaign Tips

Email marketing tipsLaunching a new product or going for a special sales push? Here are a few things you can do that’ll virtually guarantee a higher response rate. These things include split testing email headlines, amping up excitement before the launch and taking advantage of the “crowd effect.”

Here’s more about each of these tips.

Email Split Testing

The most modern list management software will allow you to split test headlines. Furthermore, you can segment out your list and send emails to only a portion of your list.

If you’re doing a big, important product launch, it can often pay to do something like this:

Create two different headlines, or even completely different emails. Then segment out 25% of your list and split test those two different emails to just that 25% of your list.

Once you have the results from that initial test, send the winner out to the remaining 75% of your list.

Naturally, you should also be split testing landing pages and other factors throughout your campaign.

The Tease and One Time Offer Formula

One proven formula for successful product launches involves really getting the excitement level about the new product up, then creating a very limited supply.

For example, you might briefly mention on your blog that something big is coming up. You might then write an email detailing the problem, hinting that there’s a solution coming up without telling your readers what it is.

Then, you do an interview with another well-known person in your industry, again talking about the problem and how amazing it would be if it were solved. You excitedly tell the audience about your new product that’s soon coming out.

You just keep building up the excitement and mystery, releasing just a little bit of new information with every post.

Finally, when you release the product, there will already be a ton of excitement around it. If you combine this with a One Time Offer to create scarcity, your conversion rate will go through the roof.

 Take Advantage of the Crowd Effect

email mrketing tips
crowd effect

The crowd effect simply states that people are more likely to do something when others are doing it. In other words, if a person knows that a lot of other people are rushing to buy a product, they’re more likely to want to buy as well.

How can you take advantage of this?

First of all, creating an active blog, chat room or message board where people can talk about your product or post that they just bought is a great first step.

Recruiting affiliates in your space is another great way. If someone gets one email about your product launch, they may ignore it. But if they get emails from five different people, especially people they trust, then they’ll definitely have to check it out.

Contests are another great way. For example, ask everyone to post a video about why they love the new product. The winner gets all your products, video, and audio, loaded on a free iPad. You’ll get a great surge of responses, creating the impression that you have many buyers.

These are just guidelines and examples. Come up with your own specific ways of creating the sense that a lot of people are rushing to buy.

These methods: scientific split testing, the tease, and scarcity tactic and the crowd effect are all powerful email to help increase your response in any email product launch or campaign.

Your first welcome autoresponder message

when to emailYour welcome autoresponder is your crucial chance to make a first impression on your reader. If you have a great welcome message, subscribers will read it, be impressed by the quality and continue to open your emails in the future. With a poor welcome message, they may very well never open your emails again.

Before we go over what makes a great welcome message, let’s go over some all-too-common mistakes that people make in their welcome messages.

 

What Not to Put in Your Welcome Message

First of all, never send a welcome message that basically just says “Thank you for joining.” When you do, you’re wasting valuable on-screen real estate by saying almost nothing. You’re also wasting your reader’s time.

You should also NOT sell in your first email. Selling in your first email immediately gives a poor impression and may very likely burn out your subscriber right then and there.

These two points really go without saying, but many email lists – as many as 50% in some markets – make one of these two mistakes. Do not send contentless first emails and do not send sales emails as a welcome message.

 

 

What Makes a Great Welcome Message

First of all, your welcome autoresponder message needs to have stellar content in it. This content can be right in the email, or it can be a downloadable report, MP3 or hidden web page on your site.

The content should be some of your best. Remember, this is your chance to make a first impression. Whatever tips, advice or expertise you have to offer your readers, put as much of it up front as you can.

In addition to having great content, it’s important to let users know what to expect in the future. What kind of content can they expect in their mailbox? How often will you mail them? This first email is a great place to set expectations.

Finally, set them up for the next email. Finish off with a bang by telling them what your next autoresponder message will be about. Make sure to use benefit-driven language so they know exactly what’s in it for them by opening your next email.

If you can get a subscriber to open a first email, read a report and open the next email, you’ll most likely have a reader for life as long as you provide great content and don’t oversell.

The basic formula is this. The first email sets up expectations for future emails, while providing valuable content right up front and demonstrating that you really know what you’re talking about. Set the impression that they’ll get something of value by opening your emails, by delivering high-value content the moment they get your first email.

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